Michael Buckham-White is an 18-year veteran of the human communications profession and is an emerging leader in the philosophies driving the latest innovations in Engagement and Digital Marketing.
He held positions with a number of telecommunications companies, including AT&T, and was instrumental in launching the current UPS brand to the internet across 144 global websites.
Michael spent a number of years working on the world’s top news and information website, weather.com of The Weather Channel. There he worked on a number of key initiatives, including developing the strategy and user experience framework for the company’s eCommerce engine, which is still being used today.
After working on weather.com, Michael spent 6 years at PGI, a global software company. He held a number of executive positions, including Vice President of Strategic Communications – Analyst Relations, Vice President of Interactive Marketing, Vice President of CIA (Customer Insight & Analytics), Director of Web Strategy, and Director of Web Development.
Michael also general managed and led the growth of the PGi Online business properties to 18 million dollars in annual revenue.
Currently, Michael Buckham-White is a Principal at We Engage Marketing, LLC consulting firm, with clients in the Technology and Media industries. He is also on the board of ITSMF, leading strategy efforts for the organization and is an on-air television talent for Georgia Public Broadcasting.
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